Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who empowers brands build authority, dominate search rankings, and secure coverage on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success has been far from traditional. Holding degrees from institutions including Michigan Ross, he started out in retail operations — running national retail stores, leading multiple store locations, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Alongside business partners, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. Somewhere along the way that he found his true calling in digital marketing.
Press Releases With a Purpose
Now, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to generate measurable outcomes for businesses.
His core offering is press release distribution, securing placements across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde offers high-profile article placements on leading publications, SEO and local SEO services, strategic link building, and PPC campaign management.
Where PR Meets AI
One area where Rohde is particularly innovative is his focus on AI search visibility. He views press releases as a form of strategic input for AI platforms — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This forward-looking methodology gives businesses a competitive edge in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches far beyond client work alone. He hosts a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a sought-after speaker, Rohde has shared his expertise at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on several well-known shows like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both in film and in business.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." here For brands that want to strengthen their digital presence, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.